Powered by Shea Butter + Avocado
Introducing Groom - a uniquely crafted beard balm designed for optimal absorption without the greasy aftermath. Nurturing even the coarsest of beards, its beard butter-like consistency ensures effortless application and offers light to medium hold.
Scent Profile: Drawing its delicate aroma from essential oils, our beard balm evokes hints of lavender, forest breezes, and citrus notes. Designed to fade quickly, it plays well with your chosen cologne, leaving behind only the faintest trace of its core ingredients.
NO: Sulfates, Petrolatum, Parabens, PEG's, Mineral Oil, Synthetic Colors or Fragrances, Phthalates, Animal Ingredients. Cruelty-Free. Color Safe.
Beards often hide a lesser-known concern: disruptions in the skin's ecosystem leading to beard itch, beardruff, and skin irritation. Harsh grooming products and environmental factors can disturb this delicate balance, causing unseen skin issues beneath even the healthiest-looking beards.
Groom's Answer: Probiotic-Powered Care
Groom goes beyond traditional beard balms. We infuse probiotic elements to help balance the skin's natural ecosystem.
The result? Reduced itchiness, less "beardruff", and healthier skin beneath your beard. Our water-soluble formula promises no buildup, just revitalized beard and skin.
1. Nourish + Soften: Expertly conditions and hydrates, even helps prevent split-ends and breakage.
2. Soothe + Protect: Helps restore and maintain your skin’s natural defenses, minimizing itchiness, irritation, and beardruff.
3. Effortless Care: Simple to apply, and even simpler to rinse off. Our water-soluble balm ensures no build-up, providing you with a fresh beard every day.
Scoop out desired amount of balm, rub hands together. Apply beard balm from root to tip until absorbed. Shape into desired style. If using as part of a grooming regimen, apply Groom last.
For external use only. Like with all skincare/grooming products, check ingredients for any known allergens before use. Discontinue use if adverse reaction occurs.
United StatesHaving used various balms, creams, and butters, this is my absolute favorite product. The texture, hold, and smell are the best.
United StatesSo far I've really enjoyed this product really decent hold while keeping my beard hydrated, rubs in really well too. Every products quality is unbelievable this one smells very nuetral which I see as a plus. Would love to see S&S put out a scented product as well. Could be a nice challenge given the poor quality of other scented bear balms or colognes on the market. Can't wait to see what products come next!
United StatesHolds well but not too stiff. I use after hydrate & beard stays soft.
United StatesIt’s great. I have the wash and hydrate as well. This has a light hold and feels like nothing is there.
United StatesIt's like a thick butter, but still is able to hold beard/head hair with a light-medium hold. Smells great too. And my skin feels nourished
